Zoho Updates Customer Relationship Platform SaaS

Zoho has announced a huge update to its customer relationship management SaaS platform.

The company said it had updated the on-demand Zoho CRM platform with four new features and major user interface enhancements, as reported by ComputerWorld.

Zoho said the updated Zoho CRM now comes with a new feature Pulse, which allows anyone to follow a particular deal, contact or account right from Zoho CRM that could have an impact on a business.

The platform also comes with LinkedIn integration to make it more social and is also integrated with Zoho Creator, a platform that allows users to develop custom apps for Zoho CRM.

Zoho CRM will also come with the WebHook feature, which lets users integrate their Zoho CRM systems with other systems.

The company also announced it had recently signed up its 25,000th CRM customer.

"Most of the business applications we see today in the market don't focus on usability and user experience," said Raju Vegesna, Zoho evangelist.

"We want to change that. We want to make business applications as user friendly as consumer apps. Zoho CRM is the first app redesigned with an enhanced focus on user productivity and improving the user experience of the application," he added.