Music Downloads Get Parental Advisory Label

A new parental advisory scheme has been launched in the UK, designed to put "parents in control" with digital warnings about language and content on downloadable music.

Handled by the British Phonographic Industry (BPI) - which seems like it could really do with a name update - the move is backed by many large music studios. "The logo is most commonly seen on CDs and DVDs but is also used by digital music services where music is listened to online - such as We7 and Vevo - and by online retailers - such as iTunes and Amazon - where music products can be bought. The logo is an integral part of the Parental Advisory Scheme," says the website that discusses the warning label.

The idea behind the move is to give parents a chance to decide whether music is appropriate for their children without listening to it first. There's no guidelines on where the digital stickers will appear, but are likely on the product page where the image of the album or single is usually shown.

"BPI guidelines do not stipulate an age to which the content bearing the Logo should apply. It is the responsibility of a parent to decide whether their child should be allowed to see and hear material to which the logo has been applied."

Of course labels like this only really work if the parent is involved with the purchasing procedure. If a kid wants to get its hands on this type of product all it needs is an iTunes voucher.

The CEO of the BPI has been out in front, hoping to stay relevant: "We know that the parental advisory logo on CDs and DVDs has been a useful tool for parents, offering them a simple means of identifying music content that may not be suitable for their children," he said.

Yea, it can make it easy to be lazy and not check out what your kid wants to listen to.

"We believe that parents need the same guidance when their children are downloading or streaming songs or videos online, so we have extended the logo to digital music services."