Samsung, Sony, Toshiba, Others Join Hands for Next Gen Secure Memory Initiative

Samsung, Panasonic, Sony, Toshiba and SanDisk have decided to come together to create a new content security mechanism for memory cards.

The companies announced that "Next Generation Secure Memory Initiative", under which they would license and promote High Definition (HD) content security on flash based memory cards and embedded memory, will be used in tablets and smartphone devices.

The Next Generation Secure Memory Initiative will see to it that HD content stored on SD cards and other storage devices is protected with a high level of security.

The companies plan to use technology like unique ID (identification) technology flash memory based storage devices and copy protection technology based on public key infrastructure in order to protect several HD content applications like broadcast content to go, HD network download and HD Digital Copy/Managed Copy from Blu-ray Discs.

The tech giants claimed that the initiative will allow users to enjoy HD content on a large number of devices more easily.

"Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3D(TM) technologies and products," said Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation.

"Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips", said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.

"This technology will open a new door to flash memory applications. As a flash memory manufacturer, we are pleased that our flash memory technology will contribute to bringing people more convenient and exciting experiences of HD content", said Yasuo Naruke, Corporate Vice President, Memory Division, Toshiba Corporation.

Find the press release here.