Facebook, Related Terms Were Most Searched in 2011 Claims Hitwise

Social networking giant Facebook dominated the searches conducted by US users in 2011, a new report has revealed.

According to Experian Hitwise, four of the top ten searches conducted by US users in 2011 were related to Facebook, which has more than 800 million users worldwide.

Experts believe that instead of typing the Facebook URL, a majority of users visit Facebook via search engines like Google, Bing and Yahoo. The report said that apart from ‘Facebook', other Facebook related popular search terms included ‘facebook login', ‘facebook.com' and ‘www.facebook.com'.

Other popular search terms in 2011 include YouTube, Craigslist, Yahoo, eBay, Mapquest, and Yahoo.com, indicating that single word searches are on the rise.

"Navigational searches dominated the top search results as users typed in terms versus typing in the URL in the browser bar. Hitwise saw 11 percent growth of single-word searches in 2011 as terms like 'face' and 'you' made the top 50 searches," Simon Bradstock, general manager of Experian Hitwise, said in a statement.

"Marketers need to be particularly brand-savvy when managing their search optimization campaigns because of this behaviour, which is a result of predictive search functionality across major search engines." he added.

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