Apple's iPad device continued to dominate the tablet PC market in the third quarter, but rivals like Amazon and Barnes and Nobel are not too far behind.
New data released by market research firm IDC revealed that Apple accounted for 61 per cent of sales in the tablet market, with the iPad 2 maker selling 11.1 million iPad units in the third quarter.
Overall the tablet market saw a year-on-year increase of 23.9 per cent in the third quarter with the total shipments rising to 18.1 million, the IDC report said, informed The Guardian.
Meanwhile, the number of Android tablets sold during the quarter increased to 6 million but the overall Android share in the tablet market dropped to 32.4 per cent from 33.2 per cent in the second quarter.
Analysts believe that with the arrival of Amazon Kindle Fire and Barnes and Nobel Nook, Android's share in the tablet market will rise over 40 per cent.
"Apple's larger portfolio of tablet-specific apps, upcoming iPad versions, and growing physical store presence in key emerging markets like Asia/Pacific will help maintain its global leadership," said IDC analyst Jennifer Song.
"However, an improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share," she added.