Intel and Toshiba have joined forces in a somewhat unlikely venture: a ‘blockbuster-calibre’ film which aims to make the audience the star thanks to an amalgamation of traditional filmmaking and social media interaction.
Dubbed Inside, the film will allow the viewer to participate with the lead character through interaction on sites including YouTube, Facebook, and Twitter. Sadly for Google, there’s no mention of Google+ being included in the list.
The film’s lead – and, judging by the plot synopsis that Intel has sent us, only – character is Christina, a 20-something woman who finds herself locked in a room with only a laptop – manufactured by Toshiba and powered by Intel’s Core i7 processor, naturally – and an unmonitored Internet connection for company.
Rather than taking advantage of the isolation and apparent untraceability to torrent a few TV series and blockbuster films, Christina calls upon her social networking posse to find out where she is being held and how she can escape. This somewhat implausible scenario is, of course, where the audience interaction comes in to play.
The film will be released as a series of short videos, offering increasing insight into the events that led Christina to her imprisonment and changing based on the input of the audience via various social networking services. It’s a neat – if somewhat unoriginal – idea, but it’s the cast and crew that Intel and Toshiba have got on board that is of most interest.
Christina is to be played by Emmy Rossum, the actress best known for her part in the poorly received US adaptation of Shameless and the films The Day After Tomorrow, The Phantom of the Opera, Poseidon, Dare, and Dragonball Evolution. She is joined by director DJ Caruso and Oscar-winner Mauro Fiore in a crew list which should make cinemaphiles sit up and take notice.
“Inside is unique because it allows me as the director to direct not just the actors but the audience as well,” Caruso claimed of the project. “Social film is still in an experimental phase and collaborations like this one will help bring new concepts, opportunities and ideas to the world of entertainment. We had to approach the film differently because there are blanks that need to be filled in by the social media audience, but that is what makes it an exciting new experience for the viewer: the opportunity to participate in the film itself.”
Ahead of the film’s start on the 25th of July, the team has opened up an on-line ‘casting call’ for would-be stars who would like to be involved. Running until the 20th of July, the call asks for videos to be submitted via YouTube with one being selected for inclusion into the film itself.
More information on the project is available on the official website, while the official trailer for the film is reproduced below.
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