Search engine giant Google has violated its own set of rules and regulations regarding paid links for promoting its Chrome web browser.
According to reports, search results related to Chrome that are penned by Google-funded bloggers are appearing in the result of the search on the Google, for example, on search by "This post is sponsored by Google," almost 400 pages appears.
The problem is not that why Google sponsored pages appear but, the fact that the search giant has this "specific ban" on inclusion of any links that are paid in order to influence the search ranks, reported PC Mag.
A spokesman for Google said, "We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users."
The spokesman further added, "Google never agreed to anything more than online ads...We're now looking at what changes we need to make to ensure that this never happens again."
Google, as a response to the outcry, has decided to demote Chrome for atleast 60 days. Head of Spam fighting team at Google wrote:
"Even though we only found a single sponsored post that actually linked to Google's Chrome page and passed PageRank, that's still a violation of our quality guidelines, which you can find at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3.
In response, the webspam team has taken manual action to demote www.google.com/chrome for at least 60 days. After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would. During the 60 days, the PageRank of www.google.com/chrome will also be lowered to reflect the fact that we also won't trust outgoing links from that page."