Lenovo on a Restructuring Drive, Appoints Ex-Acer Chief as EMEA Head

On Thursday, Chinese PC maker, Lenovo has decided to appoint Gianfranco Lanci to head their latest EMEA PC unit. Lanci was former CEO of rival company Acer Inc. In this new role Lanci will be looking after the Middle East, Europe and Africa division of Lenovo.

This new appointment is part of the Lenovo's bigger plans to ensure growth by reorganising their PC division into four distinct units which are China, North America, Asia Pacific/Latin America and finally EMEA.

At present the PC division is divided into three units: Emerging Markets, Mature Market and China. This purely structural change will take place on 2nd April and the company has pointed out that it is not a strategic change and only structural change.

Yuanqing Yang, Lenovo CEO, commented that, "Our new organisational structure will accelerate our end-to-end operational speed. It will help us deliver on our strategy in every market," reported CRN.

Mr. Lanci, earlier as the head of Acer has been given credit for building very strong relationships with European distributors which eventually turned out to be crucial for the worldwide growth of the company by investors, analysts and company insiders.