Polaroid has showcased a new digital camera that is based on Google's Android platform at the Consumer Electronics Show.
The Polaroid SC1630 Smart Camera is a digital camera running on Android that will not only allow users to share their photos instantly, but also download and install apps and play games.
Basically, the digital camera is a smartphone without the calling features. The company said that the device, which would be launched later this year, comes with a 16MP high definition camera with 3x zoom, 3.2 inches full touch screen and support for 3G and Wi-Fi.
Users will be able to click photos, edit those using apps and upload them to the social network of their choice - be it Facebook or Instagram.
The device renders powerful images and has features most smartphone cameras lack. Lately, consumers have been using the cameras on their smartphones instead of buying a digital camera, simply owing to convenience and the power the images whenever they like.
"Polaroid has helped the world bring stories to life through photographs for the past 75 years," said Scott W. Hardy, President, Polaroid.
"The newest member of the Polaroid family, the Polaroid SC1630 Smart Camera unites the beauty of high-end digital images with powerful Android connectivity features. The result is an instant experience of click, capture and share that enables social networks to see and experience the moment as if they were there." he added.