There was a 21 percent drop in video game sales in the United States in December 2011.
According to a report released by research firm NDP, in December, the entire video game industry, which includes software, hardware and accessories, raked in $3.99 billion in sales in December 2011, significantly less than $5.07 billion made in December 2010.
Overall, the NDP report informed that December was responsible for merely 23 percent of annual sales, lower than the ten year average of 28 percent. The weak sales were result of weak consumer spending due to uncertain economic conditions in the United States.
NDP said the US video game industry generated between $16.3 billion and $16.6 billion in sales in 2011, which was 2 percent less than 2010.
“December was very rough for new physical sales of videogames hardware, software and accessories,” NPD analyst Anita Frazier told The Wall Street Journal.
“Because of the great slate of content that came to market during the fourth quarter, I had expected December sales to represent a larger portion of total year sales than what occurred,” she added.
In related news, Microsoft announced that it sold 1.7 million Xbox 360 consoles in the month of December last year.Leave a comment on this article