Hulu Produces First Original Show "Battleground" - Challenging Cable TV

Hulu, the massively popular on-demand streaming video service, has announced its first original scripted show, called "Battleground", which it hopes will be the first of many high quality productions.

On Sunday, at the Television Critics Association press tour in Pasadena, the Hulu executives along with the shows producers, revealed their small programming slate that includes three productions, Battleground being one of them.

"Battleground" will make its debut on 14th February and represents the company's first attempt at scripted TV programming. The show has been produced by Hagai Shaham, known for "The Details", and Marc Webb of "The Amazing Spider-Man" and "(500) Days of Summer" fame; it has been directed by actor J.D. Walsh, the Los Angeles Times reports.

The 13 episode "Battleground" series has a "faux documentary style" of storytelling. The series follows a "rowdy group of campaign workers" and their endeavours in promoting a third-place candidate in the state of Wisconsin. Although it was Fox television that originally bought this script, they passed on the show to Hulu who finally turned it into a full series.

Hulu's senior vice president of content, Andy Forssell, explained why they went for it, "We saw a spark there."

And about the prospects for the show, Forssell, said "we think the show has the potential to be something that people say: 'This is one of the best things I've seen in the last couple of weeks,' " the L.A. Times reports.

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