The Samsung Omnia W I8350 can be had for as little as £287 at online UK retailer PCSuppliers, a price that includes delivery.
The smartphone (which is unlocked and unbranded) is similar to the Nokia Lumia 800 which costs more than £100 extra.
Both have a Qualcomm Snapdragon MSM8255 single core chipset clocked at 1.4GHz, 512MB RAM, a 3.7-inch AMOLED touchscreen display with a 800x480 pixel resolution and Corning Gorilla Glass overlay, HD video recording, Wi-Fi, MicroUSB and Bluetooth; both run on Windows Phone 7.5 Mango.
The Lumia 800 packs 16GB onboard storage plus an eight megapixel rear camera with Carl Zeiss optics.
The I8350 on the other hand has only 8GB onboard storage and a five megapixel rear camera, but it has a secondary front facing VGA camera.
The Samsung Omnia W is significantly thinner and lighter than the Lumia 800 plus it has a slightly bigger battery (1500mAh vs 1450mAh).
As with all Mango smartphones, the Omnia W includes Internet Explorer 9, Bing, a unique "Live Tiles" user interface, Office, Zune and more.
The Lumia 710, which has the same configuration as the Omnia W minus the VGA front facing camera, costs £285 at Expansys (with the code 15PAYPAL).