Asus has confirmed it will roll out the Android 4.0 update for the Transformer Prime Tablet in the UK starting today.

This move from Asus comes after the company was subject to some severe criticism regarding the quality of the product.

The Transformer Prime happens to be the first product in the UK's tablet market equipped with Nvidia's Tegra 3 "Kal-Ei" processor. However, much to the disappointment of awaiting fans, the tablet was shipped with the outdated Android 3.2, more commonly referred to as Gingerbread.

But now, the company has confirmed the Ice Cream Sandwich update is on its way and will be avilable starting today. The update is expected to bring along with it lots of improvements as well as a bunch of bug fixes.

"ICS 4.0 FOTA update for Transformer Prime TF201 from today (UK) will fix on-screen graphics bugs (previously some horizontal stripes and signal noise during video playback & pad rotation)," the company stated in its Facebook page.

Asus also stated that a bootloader unlocker will also be made available for Transformer Prime users in the days to come.