Google to Update Its Privacy Policies

Google has announced it is revamping its privacy policy by integrating users' various Google accounts across its entire portfolio.

But the move is already subject to strong protests raised by netizens across the world and by critics. Apparently, users will have no way to opt out of these changes once they are implemented.

In its defence, Google argues the forthcoming changes will help users make their search results more relevant. Alma Whitten - director of privacy, engineering and product of Google urged that the changes are, in fact, necessary to ensure user privacy.

The proposed changes are scheduled to hit users' accounts from March 1 onwards.

"We're rolling out a new main privacy policy that covers the majority of our products and explains what information we collect and how we use it in a more readable way," Whitten said, BBC News reports.

Meanwhile, the company also stressed that the proposed move will enhance Google's entire search mechanism.

"If you're signed into Google, we can do things like suggest search queries, or tailor your search results, based on the interests you've expressed in Google+, Gmail and YouTube," Google explained.