Google has warned Welsh firms that they are likely to come across existential threats in the foreseeable future unless these firms increase their Web presence.
The warning has been issued by the web search giant as it prepares to enter into a year long contract with the Welsh government to promote the use of Web technology amongst the region's businesses.
According to reports, at least 40 percent of all Welsh firms have yet to come up with their own website. The Welsh government has been trying to push the region's businesses to make their presence stronger on the web.
"We do believe that there are definitely more benefits than not. The key thing is that people who have their business online see their business grow four to eight times faster than those that don't," Google's Laurian Clemence stated, as reported by BBC News.
On the other hand, the Business Minister of Welsh, Edwina Hart, expressed her opinion by stating: "We welcome this initiative to help companies gain maximum benefits from using and exploiting digital technologies to innovate, grow and access new markets, driving business growth.
The initiative taken by Google and the Welsh government includes free one-on-one advice to SMBs (small and medium businesses) regarding how to boost their web presence, and how to make the best out of Web technology.