RIM Offering Disappointing Tradeup Scheme To Encourage BlackBerry Swap

Canadian mobile giant RIM has introduced a new recycling/trade up scheme, probably in a bid to prevent current BlackBerry users from leaving for rival platforms.

The scheme allows present BlackBerry owners to get up to £106 when upgrading (in that particular case from a RIM Blackberry Torch 9800 on Vodafone); the money being sent by post as a cheque.

Punters will have to buy one of the following handsets to qualify: BlackBerry Curve 9300, BlackBerry Curve 9360, BlackBerry Curve 9380, BlackBerry Torch 9810, BlackBerry Torch 9860, BlackBerry Bold 9780, BlackBerry Bold 9790 or BlackBerry Bold 9900.

Up to five smartphones can be traded up (one used smartphone for one new one) and a valid proof of purchase will have to be provided (either the purchase invoice or the IMEI number).

Is it worth it though? Well, we would say no. Using Moneysavingexpert's MobileValuer tool, we found that the Torch 9800 used in the example fetches up to £128 in Argos vouchers at Mobile Phone Xchange and up to £150 cash at cash-for-goods specialist CeX, 40 per cent more than with RIM's scheme.

But it could be much worse; in some cases, mobile recycling specialists offer up to twice the amount offered by RIM Blackberry, which is disappointing. It's worth noting that the scheme is run by ERS Europe Ltd, not RIM.