Social media giant Facebook has agreed to give more details regarding the types of user information it stores, following discussion with a student privacy group.
The Austrian group has been instrumental in getting Facebook to disclose its initiatives and conform to European privacy laws, where these efforts seem to now be receiving attention.
In December 2011, the company had promised to improve its privacy protection features for users outside North America - following an investigation by Irish authorities, which criticised the social networking giant for its intricate privacy policies.
Facebook officials had a long meeting the student group in Vienna, where it seems that the company is keen on addressing their concerns. Commenting on the development, Max Schrems who heads the group mentioned "We have a fixed commitment that we will finally know what Facebook stores in the background, that means a list of all categories of data that are clicked on by users.", reports Stuff.
Many analysts and privacy activists have often raised concerns over the manner in which social networking sites tend preserve user data, and have highlighted chances of such data being misused by unscrupulous individuals.
In addition, the use of personal data by companies to launch targeted promotional campaigns, have long been a subject of intense debate amongst privacy advocates.