Asda has cut the price of the HTC Evo 3D down to a jaw-dropping £229 making it by far the best value for money smartphone on the market bar none.
The handset is only the second one on the market to come with a 3D display that works without 3D glasses like the Nintendo 3DS.
The 4.3-inch qHD display is bigger and packs more pixels than its immediate rival, the LG Optimus 3D, which costs around the same price.
It also features a dual core Qualcomm Snapdragon SoC clocked at 1.2GHz, 1GB RAM, 1GB onboard storage, Bluetooth, Wi-Fi, a microSD card slot, two five megapixel 3D-capable rear cameras, a front-facing 1.3-megapixel one.
As expected it runs on Android 2.3.5 Gingerbread and packs the latest version of HTC Sense as well as the HTC Watch service.
It is hard to understand why HTC would sell the Evo 3D for such a low price, as it clearly competes at the upper end of the spectrum and should in theory command a significant premium.
It could mean that HTC sees little to no value when it comes to 3D. We have yet to hear whether the Taiwanese company will release a 3D version of its tablet as well.