Fab.com: We Want "to Build an Amazon-scale Business in Design"

Seems like Fab.com- the e-commerce startup has some laid down some rather ambitious goals for itself. The company is leaving no stones unturned to beef up its sales figure all the way to $100 million during 2012.

The company, which started its journey in the e-commerce arena last year, has already made quite a high reputation for itself as one of the fastest growing design flash sales sites. Such has been its popularity that the company's user-base climbed all the way up to 2 million within just 7 odd months. Fab will soon be launching five new categories, Vintage, Fashion, Kids, Pets, and Foodie reports Business Insider.

Inspired by such remarkable growth within a fairly short duration of time, CEO of the company Jason Goldberg seems to have come up with a new visionary for Fab.com. Apparently, his ultimate goal is to turn the company into an online shopping destination for design goods, and that too of Amazon Inc.'s stature.

"We want to be where people go for design-oriented things, and it doesn't matter if it's a flash sale. We think the opportunity is to build an Amazon-scale business in design," Goldberg said, reports GigaOm.