Japanese consumer electronics manufacturer Sony Corp. has officially released the company's new-generation handheld gaming console PlayStation Vita in the UK.
With the launch of this newest addition to the PlayStation family line, the company is seeking to revive its fortune in the game console market. The device was already available in the Japanese market where it successfully managed to exhibit a rather impressive debut performance.
PlayStation fans in the UK can lay their hands on the most basic model of the device for just £219. The Vita comes equipped with a touchscreen quite similar to the ones featured in today's smartphones. There's also a touch-sensitive panel at the rear of the console that offers users a better gaming control, dual cameras, as well as built in social network integration tools.
Not only that, but there is also a special feature that allows users to connect the device into a PlayStation 3 console.
Whilst the total expenditure remains unknown, it's rumoured that the Japanese tech giant invested a hefty amount of approximately $50 million for the marketing of the product.
Expressing his views on the latest Sony product, CEO of Sony Computer Electronics America, Jack Tretton, stated: "Ultimately, if you consider yourself a gamer, you are going to find yourself migrating up the food chain to dedicated gaming consoles and the Vita," as reported by Sky News.