Google May Overtake Facebook in US Display Ad Market Share: EMarketer

Google seems to have vowed to outperform social media giant Facebook in the online US display ad market next year, at least that is precisely what it seems like if we consider a new report compiled by the market research outfit EMarketer.

According to the study, Google will secure nearly one-fifth of the market in 2013 with somewhere around $3.68 billion in revenues from its online display ad sales in the country. In comparison to that, Facebook's growth is likely to be undergoing a decline, EMarketer predicted.

However, the social media giant will still continue to control a substantial segment of the US display ad market with over 18 percent market share, meaning a revenue of around $3.29 billion.

Before Facebook made it to the top of the online display ad charts in the US last year, the market was being dominated by another key player in the domain Yahoo! Inc.

"It really comes down to brand advertisers. They just need to do a better job of convincing the big advertisers that ads are effective and that they perform," Debra Aho Williamson, an analyst with EMarketer stated, reports Bloomberg.