This Thursday, the new policy will see the company pooling personal data from over 60 Google services into a single file for each and every one of its users. Whilst critics say the move will prove potentially devastating in terms of the users' privacy concerns, Google has defended itself by stating that the change in policy will make things far more simpler for them as well as for their users.
"The impact of Google's new policy cannot be understated, but the public are in the dark about what the changes actually mean," Pickles stated, as reported by The Telegraph.
"If people don't understand what is happening to their personal information, how can they make an informed choice about using a service?" he added.