GSMA Privacy Policy Backed By Mobile Phone Companies

Several of Europe's largest mobile phone makers have signed up to the new privacy guidelines published by the GSM Association. Many companies have so far explained that they have already started implementing these new guidelines into applications they are currently developing.

The representative body for the mobile operators expect that the new guidelines will help consumers understand what personal information apps can "access, collect as well as use." The latest guidelines were developed following allegations concerning numerous applications supposedly using customer's data without their permission.

Concerns were first raised following confessions made by the makers behind the Path and Hipster apps, admitting to uploading customers' contact data without their consent.

Microblogging site Twitter also updated their privacy protocol following anxieties over their mobile apps using personal address book data.

GSMA stated that, "Recent headlines demonstrate the continuing need for ensuring privacy."

A spokesman later confirmed the following: "Consumers will ultimately seek out companies that pro-actively work to create a privacy respecting experience," reported BBC.

Concerning the new guidelines, the Association stated that these guidelines motivate application developers to show respect to "privacy by design".