Virgin Media is all set to beef up download speeds to approximately 1.5 million of its broadband customers across 30 major cities and towns in the UK, the company announced.
They claim that the move is just the beginning of its "Double Speeds" effort to enhance existing broadband cable connections. The project is likely to be completed within the next year and a half, after which near about 4 million subscribers in the country will experience a much faster download speed.
Virgin will kick start the upgrade across all 30 cities and towns as early as this week itself, and the work is expected to be over by the end of April.
The towns and cities to receive the enhanced broadband connections include Newcastle, Dover, Melton, Ashford, Ely, Castlecary as well as plenty others.
"Initial areas include Newcastle, Ashford, Ipswich, Dundee, Belfast and Cambridge, with customers in other areas to be upgraded automatically as the Double Speeds programme rolls out," the company stated, as reported by ZDNet.
The upgrade, which was first announced on January, will be provided to consumers at no additional cost.