The Apple App store has hit the 25 billion download mark on the 3rd of March with the promotion page displaying a message saying “A billion thanks. 25 times over, The App Store has reached 25 billion downloads. Thanks for getting us there.”
Apple has yet to reveal who won the $10,000 App Store gift card by downloading that 25 billionth app or which app that was.
Surprisingly, the official rules said that no purchase or download was necessary with Apple even supplying an entry form for those who did not purchase or download any apps but still wanted to participate.
Given that they were able to get 25 entries per day over around 20 days, this means that even without downloading any app, a participant could end up with up to 500 entries.
The delay in announcing the name of the winner is likely to be due to the verification process following the selection of each winner, which Apple says, could take up to three days and include the potential winner having to sign and return an “Affidavit of Eligibility/ Liability & Publicity Release (“Affirmation”) within forty-eight (48) hours of the date notice or attempted notice is sent”.
Apple hit the 10 billion download mark back in January 2011 which means that it took Apple roughly 13 months and a few days to add another 15 billions extra apps to its tally.
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