Siri Hampers Google's Mobile Search Efforts

The news that Apple's Siri could result in some serious competition for Google has left analysts wondering about the future of the mobile search market.

Google has long been the epitome of a popular and successful search facility, but ever since the launch of Apple's voice recognition software, Siri, experts have been observing a rapid decline in the use of Mountain View's acclaimed search engine.

One such theory put forward comes from Barclays Capital’s Anthony DiClemente, commenting on Siri and its impact on Google's mobile search revenue. According to statistics collected in December by Internet market research organisation, Comscore, iOS currently dominates approximately 60 per cent of the mobile traffic market. Compare those figures to Google, and the majority of the traffic generated is most likely a result of iOS customers using Google search.

With Siri's profile becoming increasingly popular thanks to iOS, customers will now start relying on the help of voice-assisted search instead of manual mobile text search. Except Siri doesn't just use Google in its search operations, and extracts data from Bing, Wolfram Alpha and a bunch of other mobile facilities. The switch from Google to Siri could have a detrimental effect on Google, claims DiClemente, and a shortage of Siri customers could damage Google's future.

As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. Any loss of customers to Siri could, in the long run, hurt Google claims DiClemente.

Source: IntoMobile