Amazon And Discovery Agree Streaming Deal

Amazon is becoming quite the online multitasking marketplace - and can now add another string to its bow, with its recent licensing agreement made with Discovery Communications.

Selling its streaming rights to Amazon Inc, Discovery will be giving customers access to its older programmes, including shows such as Animal Planet's 'Whale Wars' and TLC's 'Say Yes To The Dress' courtesy of the Prime Instant Videos subscription-based streaming video facility.

CEO of Discovery, David Zaslav, explained that the company would be seeking out smart digital opportunities following a prior deal arranged with Netflix. Users subscribed to the $79-a-year Amazon Prime service will be given permission to stream older seasons as well as episodes from the company's 25-year programming archive.

Discovery CEO David Zaslav has said that the company would look for smart digital opportunities after a previous deal with Netflix.

“Discovery Communications has always been a leader in creating entertaining and enlightening programming for the entire family,” said Brad Beale, director of video content acquisition for Amazon.

“Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work with Amazon to help satisfy our existing viewers’ curiosity and introduce new audiences to our engaging content,” stated senior VP, digital medua distribution and partnerships of Discovery Communications, Rebecca Glashow. “This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers.”

Source: Hollywood Reporter