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Nokia Organizing Windows Phone Event In China On March 28th

MobileNews
by Alex Serban
, 14 Mar 2012News

Nokia is set to introduce its Windows Phone powered devices in China by the end of March, when a special event is going to be held.

According to Engadget, Nokia will organize an event in China on March 28th where it is expected to present Chinese TD-SCDMA versions of its Windows Phone line-up like the Lumia 610, 710, 800 and the newly announced 900.

While the first two phones aim for low and mid-tier buyers, the Lumia 900 is a high end device which has only been unveiled in the US in January at CES, a move that emphasises the growing importance of the Chinese market.

The Lumia 610 was announced at MWC 2012 while the 710 and the 800 were the first Windows Phone handsets from Nokia and were launched at last year's Nokia World.

The Chinese market is still an evolving one, where homegrown companies like Lenovo, ZTE, Huawei, TCL and other Asian companies (Samsung and HTC) are still vying for marketshare although Apple is expected to change the game later this year.

China Mobile is the likely candidate for one or more of Nokia's Windows Phone handsets; Marbridge Consulting reported last week that Pan Zhiyong, general manager of China Mobile's Guangzhou branch, confirmed that the company would soon release a TD-SCDMA Windows Phone although he did not reveal whether it would be a HTC, Nokia or ZTE model.

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