Google Working On A Siri Challenger

A while ago, after the tech world was still in love with Siri, we heard rumours that Google is working to challenge Apple's digital assistant with the voice-powered Majel.

Now, the rumours have been cooled off a bit and apparently, Google officials have dropped the Star Trek inspired name. Despite all the secrecy on the matter, the project is still in the works and will soon take off.

According to a recent Wall Street Journal report, Google has invested heavily in semantic search. A true development in this area, coupled with Google's massive data collection, would give the search giant a leg up against its competition.

The research into this area has been recently confirmed, by Google search executive Amit Singhal.

Semantic search tools allow the user to perform searches in a natural tone, instead of using technical and cryptic commands. For instance, if a user needs to find a Thai restaurant close to home he would ask a person "where is the nearest Thai restaurant?" - but he has to type in to Google, "Thai food, Colorado Springs, Colorado".

Analysts believe that Google will unveil the new product this year, as the work on the project has been at an intense level for more than six months.