Yesterday saw Twitter roll out Promoted Tweets to mobiles, following the launch of this service back in November 2010.
The news of the Promoted Tweets facility was only discovered by those who were already following the company, after the microblogging service posted a 140-character update. However, a Tuesday blog post described Twitter as going forward, with the hope of allowing brands to send promoted items to those who "share similar interest with their existing followers."
Twitter also went on to say that the service would be "great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products."
To date, Promoted Tweets will only be available on Twitter's mobile Android and iPhone apps. Whilst there is no word on the service coming to the iPad, many believe that it won't be long until Apple's wonder tablet gets to experience the Promoted Tweets craze - considering the currently overwhelming global demand for tablets.
Tweets will display in the mobile app timeline as usual, however, promoted tweets will appear just once. The company was careful to ensure that the tweets system stayed relevant, and should users feel the Promoted Tweets function as unnecessary, users can quickly dismiss the feature.