Samsung And Apple Take 33 Per Cent Of UK Smartphone Market Q3-Q4 2011

The latest survey from comparison site Mobilesplease has underlined the fact that Samsung and Apple are very much the dominant players in the UK market. In fact, Samsung and Apple smartphones made up no less than a third of the UK market in the second half of 2011.

The firm's data is based on some 30,000 handset sales made by online retailers including Phones 4U, from July through to December 2011.

When it came to individual performances, there was no surprise which the biggest two smartphones were: The Galaxy S II and iPhone 4S. The S II was the UK market leader, accounting for 12 per cent of all smartphone sales, with the iPhone 4S trailing on 5 per cent. The closest rival behind those two was the BlackBerry Bold Touch 9900, which managed a figure of 2 per cent.

However, Apple won out with its combined might, as all of Samsung's phones represented a total market share of 14 per cent, the vast majority of which was the S II. Whereas Apple's range of iPhones hit a total of 19 per cent, spreading sales across not just the 4S, but earlier models too.

Bobbie Bhogal, Managing Director of Mobilesplease, commented: "The Galaxy S II has elevated Samsung into the major leagues. Its large touchscreen and slim line body with an 8 megapixel camera positioned it as the leading alternative to the iPhone and it has more than matched its sales on Mobilesplease.co.uk."