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Carrier Subsidies Making Customers Pay More Than Smartphones Actually Cost

Carrier Subsidies Making Customers Pay More Than Smartphones Actually Cost

News Mobile & Telco

The recent debate to fire up carriers is the impact of subsidies for smartphones. According to reports, the top carriers pointed out that the clients who pay discount prices for their high-end smartphones might disregard the technological innovations behind the devices. Cole Brodman, T-Mobile Chief Marketing Officer, believes that "purchasing phones at steep discount (subsidized by wireless carriers) devalues the incredible technology innovations coming to market. It...



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