Carrier Subsidies Making Customers Pay More Than Smartphones Actually Cost
News Mobile & Telco
The recent debate to fire up carriers is the impact of subsidies for smartphones. According to reports, the top carriers pointed out that the clients who pay discount prices for their high-end smartphones might disregard the technological innovations behind the devices. Cole Brodman, T-Mobile Chief Marketing Officer, believes that "purchasing phones at steep discount (subsidized by wireless carriers) devalues the incredible technology innovations coming to market. It...
28 Mar 2012 by
Radu Tyrsina
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