RIM Hopes To Avoid Fifth Sales Miss

Research In Motion Ltd. (RIM) has missed its sales estimates for the past four consecutive quarters. However, with a new CEO, the company are hoping to turn that around.

Since March 2011, RIM shares have dropped by 16 percent on average the day after earnings. The BlackBerry smartphone manufacturer is expected to say that sales fell at their quickest pace in a decade, according to some analysts.

For Thorsten Heins, the German-born CEO, this is his first set of quarterly results. Since taking over in January of this year, the chief executive officer has promised to do something 'dramatically different' in the hope to save the company from the continuing drop in sales.

The latest BlackBerry 7 models introduced last year, before the change of CEO, have struggled against the weight of competition from the latest iPhone and Android devices. The competing devices have both faster web browsers and larger screens.

Also the trend for businesses to allow their employees to bring their iPhones into work and then add security to them, is also damaging RIM. Previously, companies would simply issue BlackBerrys to their staff.