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Apple Accused Of Deceitful Siri Advertising

Mobile & TelcoNews
by Radu Tyrsina, 30 Mar 2012News

Siri's popularity has brought in piles of money to Apple's vaults but also a few class-action lawsuits. The latest legal battle that Apple has to face to defend Siri's honour was filed this week in a U.S. District Court.

The plaintiff, Californian David Jones, has accused Apple of misleading advertising that suggests that the digital assistant featured by the iPhone 4S is more powerful than it actually is.

Siri's functionality is exaggerated in Apple's advertising campaigns and TV commercials. "Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature," complained the user who decided to take to court to express his disappointment.

"Apple's deceptive commercials diverge greatly from the actual functionality and operation of the Siri feature as experienced by Plaintiff and fellow consumers," writes the court document. The reason for his dismay?  David Jones was annoyed by Siri's repeated mistakes.

Despite Apple's advertisements revealing just how easy users can operate Siri, for David Jones the digital assistant's performance was well below his expectations.

Siri would make long pauses before delivering the answers, and many times misunderstood what the user asked or came up with the wrong answer. David Jones asked for "relief and damages" not only in his name but also for other discontent iPhone 4S users.

Source: LA Times

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