RIM Not Withdrawing From Consumer Market After All

Beleaguered Canadian handset maker RIM has confirmed to Pocket-Lint's Stuart Miles that it is not withdrawing from the consumer market following its calamitous Q4 financial results.

The company's managing director of Global Sales & Regional Marketing told Pocket-Lint that "While we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments. We listed BBM, as well as the security and manageability of our platform, among these strengths."

The comments prompted one reader to say that "the consumer market is withdrawing from RIM". The company has suffered from the rise of Android combined with a resurgent Windows Phone and the ever powerful iOS.

RIM has had a tough time to compete on price as its cheapest smartphone on the market, the BlackBerry Curve 8520 , costs around £120 on PAYG, nearly three times more than the cheapest Android based handset and not much cheaper than the Nokia Lumia 610.

A number of news outlets reported that RIM would be getting back to basics and cater for an audience that has been, until now, loyal and dedicated to the company.

Source : Pocket-Lint.com