RIM Shifts Back To Business Clients

The BlackBerry maker, which had a net loss of approximately £78 million ($125 million) in the last three months, has announced plans to return to its core customers - the corporate users, according to a recent BBC report.

Analysts point out that Research In Motion lost its most loyal fans, the business users, to Apple's iPhones and high end Android smartphones. BlackBerry shipments fell by 21 per cent in the past months compared to the previous quarter, to 11.1 million units.

RIM's tablet, PlayBook, was released to the market with a bang - offering substantial discounts, selling 500,000 units.

Abandoned by its customers, even in native Canada where Apple's iPhones gained the leading position on the market, RIM was forced to announce a net yearly profit of $1.2 billion, almost a third of the profit from the previous year ($3.4 billion).

"We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people.

Therefore, we plan to build on our strength," said Thorsten Heins, RIM's chief executive. "We plan to refocus on the enterprise business and capitalise on our leading position in this segment," he added.

RIM is expected to again target big corporations, government agencies and other large customers who had previously bought BlackBerry smartphones.

Source: BBC