Samsung Takes On Apple, Google With New Mobile Ad Platform

Samsung joined forces with OpenX Technologies Inc to offer a mobile advertising platform competitive enough to contend with similar services offered by Google and Apple.

AdHub Market will allow advertisers to focus their commercial messages on Samsung's tablets and smartphones. Beginning om the second half of 2012, app developers and Samsung will sell spaces within mobile devices to advertisers.

For now, no information has been released regarding prices. Samsung managed to capture 19.4 per cent of the global sales of mobile devices in Q4 of 2011 and is already interested in gaining more money from advertising.

OpenX Chief Executive, Tim Cadogan, has big hopes for the new service. "This is the first time any device manufacturer has entered the ad tech space in this way.

"It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix," detailed Tim Cadogan. He was reluctant to disclose the terms of the deal with Samsung.

He did, however, let slip the fact that Samsung needed a year to assess potential partners.

Source: WallStreetJournal