At the National Association of Broadcasters conference in Las Vegas, Microsoft has announced its new Windows Azure Media Services.
The cloud-based Platform-as-a-Service solution has been launched, with the aim of making managing and delivering media content, to any device, as easy and efficient as possible.
Microsoft's corporate vice president of Windows Azure, Scott Guthrie, noted in a blog post that the platform is replete - with a host of features that enable encoding, format conversion, content protection, storage and video streaming, both live and on-demand.
The diverse solutions, carried by the service, are drawn from a broad collection of media partners, which include Aspera (high-speed transfers), Digital Rapids Corp, ATEME and Dolby Laboratories (content encoding), and BuyDRM (content security) among many others.
Windows Azure Media Services can deliver to any device or client, including Windows Phone, the iPad and iPhone, Android handsets, HTML5, Silverlight, Flash, smart TVs, set-top boxes, Windows 8 and the Xbox console.
Guthrie commented: "Our internal research shows that more than one-third of today's Internet traffic is devoted to video consumption, and we expect that to grow to 80 percent by the end of 2015."
"Not everyone has the expertise or capital required to build a media infrastructure, so Windows Azure Media Services enables companies everywhere to build custom media solutions that easily scale and adapt to meet consumers' needs, wherever or however they consume it."
Source: ScottGu's Blog