HTC has recently announced a dramatic drop in its revenue, where in the first calendar quarter of this year, the Taiwanese phone manufacturer suffered a 70 per cent drop in its profits.
The company's representatives blame the fierce competition from Apple and Samsung, for the situation. HTC announced a profit of 4.5 billion New Taiwan dollars (about £94.6 million), for the first three months of this year.
HTC's revenue was 68 billion TWD (£1.43 billion), down 35 per cent since last year. The Taiwanese mobile maker has a chance to recover with its new line of smartphones, believe industry observers.
The high-end range of new HTC smartphones, the One series, comes with a set of impressive features and a sleek design, modelled after the latest customer survey. HTC's flagship models will now have to face the iPhone.
According to Apple's latest report, in the last three months, 35 million iPhones were sold worldwide. The US top carriers - AT&T and Verizon Wireless - have activated, on their networks, 4.3 million and 3.2 million iPhones, respectively.
In China, one of HTC's favoured markets, the iPhone has performed five times better than in last year, and the analysts expect Apple to perform even better here, in the following months.