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Samsung Dethrones Nokia On Phone Sales, After 14 Years

Mobile & TelcoNews
by Alex Serban
, 29 Apr 2012News

A very interesting report has come from research firm Strategy Analytics, stating that the Nokia giant was dethroned in phone sales for the first time in 14 years by Samsung.

Analysis confirms that the role reversal was made in the first quarter of this year, when Samsung sold 93.5 million handsets and took 25.4 per cent share of the global mobile phone market. During this period, Nokia sold 82.7 million phones and claimed 22.5 per cent, while Apple took third position with 9.5 per cent.

As for the smartphone segment, Strategy Analytics states that Samsung shipped 44.5 million units in the first quarter, conquering a big 30.6 per cent slice of the pie while Apple shipped 35.1 million units, taking 24.1 per cent market share.

The success of Samsung is mainly down to the growing popularity of their Android based Galaxy smartphones, which were and still are a big hit and a true competitor to Apple's iPhone.

The fact is that both of these strong companies, Samsung and Apple, have dominated together more than 90 per cent of the high-end smartphone market, confirm analysts from research agency Bernstein.

Meanwhile, Nokia has tried to tackle these strong competitors by releasing the new Windows-based Lumia line, but unfortunately failed after reporting the company's first-quarter operating loss of £1.05 billion.

With the arrival of the Galaxy S3 on the market, Samsung is confident that the company will remain on top form this quarter, when it will have to face tough competition - possibly in the form of the next generation iPhone.

Source: FT

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