Social media just got sweeter with news of Pepsi pairing up with Twitter, in a deal that sees live video from concerts streamed to its Twitter followers. Announced earlier today, the new move will be used as part of Pepsi’s global ad campaign, which will also include a television ad featuring Nicki Minaj.
Pepsi is hoping that the partnership will help win them back fans who made the switch to rival Coca-Cola, with Sacramento Bee reporting Pepsi putting aside $600 million in additional marketing for this year.
Several investors have come down hard on PepsiCo for letting the company lose market share to Coca-Cola, with Pepsi being knocked off the No. 2 spot by Diet Coke in the U.S. in 2010 – while Coca-Cola remained in first place, according to liquor monitoring firm Beverage Digest.
It’s a good move by Pepsi, as earlier this month witnessed Coca-Cola team up with Spotify – proving that music, cola and social media can be quite the successful concoction. Previous musical endorsements for Pepsi have included Britney Spears, Michael Jackson and Beyonce – and should its latest campaign prove fruitful, will hopefully result in the drinks company making sweet music (and profits).
Source: Washington Post