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Visa Europe’s V.me Digital Wallet Launches This Autumn

Business & GovernmentNews
by Darren Allan, 30 Apr 2012News

Visa Europe has confirmed the launch of its V.me service in the UK (as well as Spain and France) this autumn.

The digital wallet payment system to rival Google Wallet will be available through Visa's member banks, initially via a web browser on your PC, tablet or phone. Consumers will be able to link multiple cards to their V.me wallet, not just Visa cards, and these can then be used for online or NFC payments.

Visa has also announced WorldPay as a key development partner in bringing the new service to the UK, with further partners to be revealed shortly.

Mariano Dima, Executive VP of Product and Marketing Solutions at Visa Europe, commented: "V.me sits at the heart of Visa's future of payments. For the first time, consumers and retailers will have a streamlined online checkout experience through an acceptance mark that offers industry-leading security and, when a Visa card is used in a V.me wallet, the same protection and rights that come with any Visa card transaction."

"Our intention is that V.me will ultimately be able to incorporate any or all of our new payment technologies, allowing our members to deliver the best possible payments experience whether face-to-face, online or in a mobile environment. This comprehensive service suite, delivered under the V.me umbrella, will offer an easy way to benefit from the scale, security and reliability of Visa."

As we noted in a report late last year, the V.me name has been employed to differentiate the service and give it a separate identity to Visa.

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