According to the monthly Fiksu reports, application downloads have declined drastically in March. The number of app downloads has reached last year’s level, before Apple’s latest iPhone was released. The research company also released its App Store Competitive Index.
This report reveals that the daily download volume of the top 200 free US iPhones apps reached 4.45 million a day, in March. This means an almost 2 million drop, compared to February’s 6.35 million daily downloads.
The companies and developers spent in March slightly less money, to acquire the loyalty of their customers, than they did in February. However, there is no correlation between the small decrease in cost per loyal user, and the drastic drop in download volumes. The Fiksu Cost per Loyal User Index in March was at $1.30 and in February $1.31, meaning less than a 1 per cent decline.
“With the novelty factor of the iPhone 4S launch and the holidays well behind us, and no other events in March to spark discovery, March’s download dip was expected,” has explained the situation Micah Adler, Fiksu CEO. Fiksu indexes are designed to measure monthly fluctuations in Apple’s App store and act as a guide to app marketers.