Zynga has injected a new method of monetisation into the Draw Something application, having bought the developer OMGPOP for an estimated $210 million: get people to draw adverts.
The company has purportedly been testing the scheme for weeks, where it gets the users to draw logos and products based around big brands. Some of the ones trialled so far have been KFC, the NHL and Doritos.
"People loved to draw the Colonel and bags of Doritos," explained OMGPOP's former boss Dan Porter, now vice president of mobile gaming at Zynga.
Commenters on the new ad scheme are a bit mixed. Some believe that it's a smart idea as it doesn't hurt the 'game' experience that much and it allows the service to make money. Others however consider it annoying and a significant change it what the game is supposed to be about. They want to draw objects, not logos of fast food companies.
Others still simply wish good luck for the companies involved, claiming that Draw Something won't last long as a fad anyway. They could be right, as the latest numbers show the application has seen a big drop in its frequent user base. Last month saw daily active user numbers fall from 14.3 million, to a much smaller 10.4 million.
Have you had to perform any sponsored draws yet?