International Data Corporation (IDC), one of the top providers of market information and trends on technology and telecommunications, has published a revealing report on the tablet market.
The report is based on data collected from all over the world, from users in 46 countries spread across five continents. The platforms considered were Android, BlackBerry OS, iOS, Linux, webOS and Windows.
The report points out that overall, the market grew by 120 per cent compared to this same quarter last year. When compared to the previous quarter however, global media tablet shipments have dropped by 38.4 per cent.
The media tablets and e-readers tracked by the report offer various connection speeds, 3G, 4G and Wi-Fi. The data was collected over 9 weeks in the first quarter of 2012.
Tom Mainelli, research director, at Mobile Connected Devices IDC couldn't miss the connection to the market leader.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season." Apple's share of the market reached 78 per cent.