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Musician On Changing The Industry, Redefining "Selling"

Business & GovernmentNews
by Jon Martindale, 07 May 2012News

Futurist and musician Gerd Leonhard has been speaking at the Spot music conference in Århus, Denmark, discussing how he feels it will change in the future - and that big business, does not represent the industry.

This latter claim is somewhat dissimilar to how UK organisations like the BPI feel about it, though artists like Dan Bull and his many colleagues, certainly take Leonhard's side.

Part of his talk at the conferance was with regard to piracy. He said that attacking file sharers does absolutely nothing to benefit the artists that have supposedly been harmed by the actions. "We had 52,000 people sued in Europe over copyright infringement," he said. "That earned nothing for the artists. Only the lawyers."

Others have argued in the past that when people like those behind the movie Hurt Locker sue those that downloaded the film illegaly, they're essentially suing potential fans. Chances are after the legal wrangling, they'll also have lost those fans forever.

Leonhard believes that the music industry is becoming something bigger and that the business model will change. That it will redefine what it means to sell music. He's a firm believer in the subscription model offered by some services like Spotify and points out that if everyone in Europe paid two euros a month, it would dwarf the music industry's current revenue.

It's all about expansion, he said in the close. Instead of expecting all revenue to come from selling tracks, labels should be focusing on diversifying. Concerts, merchandise, premium content and more.

It'll be interesting to see if Mr Leonhard's future pans out, or if we'll simply have more aggressive legal action against pirates in the years to come. 

Source: Wired

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