Angry Birds helped developer Rovio have its biggest year ever, with a staggering 648 million downloads helping to generate over $106 million (£65 million) throughout 2011. However that wasn't where all the money came from, 30 per cent of that cash stock pile came from merchandise and licensing sales.
Compare that to the previous twelve month earnings report? Rovio generated just $7 million. That's how big of a jump this is.
Not only has Rovio been able to make some extra change franchising out the brand to theme parks and plushies, but the numbers of regular players of the bird slinging, pig hitting game have gone up drastically too. The developer reports that there are now over 200 million active monthly players.
"The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand." Mikael Hed, Rovio CEO said in a statement. "The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services."
Thanks to the impressive growth, Rovio has also expanded its team from just 28 individuals at the start of 2011, to almost ten times that now.The current employee headcount sits at 224.