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Facebook Brings Lifesaving Tool To Australia

Home OfficeNews
by Mariel Norton, 08 May 2012News

Last week Facebook launched their lifesaving tool to users in both the US and UK, and now the feature has been extended to social networkers in Australia.  

The new function has really taken off in the US, and with Facebook's lifesaving facility lending an 800% boost to an organ donor registry in California, as well as the UK seeing the NHS sign-up list increase threefold following Facebook releasing the feature, hopefully the pattern will be replicated in the Southern Hemisphere.

Head of Facebook's policy and communications in Australia/New Zealand, Mia Garlick, explained the benefits of the organ donor feature.

"All the medical experts that we talk to believe that broader awareness of organ donation can help increase organ donation rates," Ms Garlick told the Australian Associated Press.

"We believe that by simply telling people that you are an organ donor, the power of sharing and connecting can really play an important role in increasing organ donation rates."

Facebook's lifesaving tool is linked to governmental agency DonateLife Australia - whereby users can choose to share their organ donor details on their Timeline, as well as explain the reasons for doing so.

Catherine King, Parliamentary Secretary for Health and Ageing, highlighted the importance for families to learn more about their organ and tissue donation requests, as they will be asked about it following the death of a relative.

"With new research commissioned by the Organ and Tissue Authority showing that one in four Australians have never discussed their donation wishes, finding new ways to prompt the conversation is important," Ms King said in a statement.

Source: ValueWalk

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