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Nokia Failed To Act On Software, 10 Years Ago

MobileNews
by Darren Allan, 08 May 2012News

Nokia knew that it was weak on the software front at the turn of the millennium, but failed to act on strengthening its position over the following decade, according to a former Chief Executive of the mobile giant, Jorma Ollila.

This is precisely why the Finnish company finds itself in the position it is now. Namely, having abandoned the burning platform of Symbian, for a new and unproven OS from Microsoft. An OS that is still struggling to make any real headway in the smartphone market, a year and a half after its launch.

In an interview with YLE (the Finnish equivalent of the Beeb), Ollila, who was CEO from 1992 to 2006, said of the firm's slide: "It mostly began with the weakness of our software platform capabilities and the fact that it was not a European strength."

"We identified this ten years ago, towards the end of the 90s, at the beginning of 2000, that this should become Nokia's strength, but we were not able to build it. Something that would have exploded the normal, safe way of thinking, a kind of violent shake-up, that would have woken up the entire organization ten years ago."

Despite the firm's huge success, after it became the top mobile vendor in the late nineties, and with all the money it had coming in, Nokia couldn't manage to realise a coherent software strategy. And some would argue, the firm still can't.

Windows Phone hasn't exactly impressed thus far, and it has downright aggravated one shareholder who has just launched a class action lawsuit against Nokia - for misleading investors over the promise of Microsoft's OS.

There is still time, and Windows Phone does have the potential to push itself upwards, poaching RIM's floundering market share.

However, while it is true that RIM must wait until later this year to unleash its brave new hope, BlackBerry 10, Microsoft faces similar problems with the next incarnation of Windows Phone, Apollo. This notably won't be offered to existing Lumia or other WP handset owners, as an upgrade.

Begging the question, why purchase a Windows Phone now, when you can wait for a multi-core, all singing and dancing Apollo device later this year? A poser that doesn't bode well for Microsoft's, or Nokia's, smartphone share, throughout the majority of 2012.

Source: Into Mobile

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