Twitter Hires Staff From Email Marketing Startup RestEngine

Twitter has snapped up the pros behind personalised email marketing agency RestEngine. The team describes itself as a "social marketing automation solution" for app developers and publishers, and as the company responsible for designing personalised marketing emails to the likes of CrowdStar, RockYou and UStream, the hiring of Twitter's newest team members could work out quite nicely for the microblogging site.

Here's the statement RestEngine published on their website:

"We're very excited to announce that the RestEngine team is joining the Twitter flock! Just over two and half years ago we founded RestEngine to help social app publishers send targeted one-to-one emails based on a subscriber's social graph. It's been an incredible journey where we had the opportunity to work with some of the leading social app publishers.

"With our customers, we've iterated on our social marketing automation platform while defining a new set of best practices for this brand new world of outbound social marketing. We're thrilled to now focus our email skills and marketing automation know-how on a much larger scale at Twitter."

Three of the four employees from RestEngine will be joining Twitter HQ, while RestEngine's co-founder, Joe Waltman, is reported to be embarking on an entrepreneurial hiatus.

Source: CNET

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